How to Get More Trustpilot Reviews for your Business

In today’s digital age, Trustpilot reviews are gold for your business. They’re not just feedback; they’re a testament to your brand’s credibility and quality. But how do you get more of these coveted reviews? It’s a question that keeps many business owners up at night.

Fear not, because boosting your Trustpilot review count is not as daunting as it seems. With the right strategies and a bit of know-how, you’ll see your review count soar. Whether you’re just starting out or looking to take your review game to the next level, we’ve got you covered.

Why are Trustpilot reviews important?

In the digital era, where online presence can make or break a business, Trustpilot reviews have emerged as a cornerstone of credibility and reputation for brands worldwide. Understanding the importance of these reviews can significantly impact how you manage your business’s online footprint.

Increase Credibility and Trust

When potential customers visit your website or discover your products, one of the first things they look for is social proof to validate their purchase decision. Trustpilot reviews serve as this social proof by showcasing real customer experiences. A positive review can instantly boost a customer’s confidence in your product, while a multitude of positive reviews can significantly elevate trust levels in your brand. Studies have shown that:

  • 84% of people trust online reviews as much as personal recommendations.
  • 74% of consumers say that positive reviews make them trust a local business more.

This highlights the direct impact Trustpilot reviews have on your brand’s perceived credibility and trustworthiness in the eyes of potential customers.

Boost Online Reputation

Your online reputation is your brand’s image on the internet. Positive Trustpilot reviews play a critical role in shaping this image by influencing public perception. A strong presence on Trustpilot, marked by a high star rating and positive customer feedback, can:

  • Enhance your brand’s visibility in search engine results.
  • Increase click-through rates (CTRs) from Google.
  • Encourage more conversions by fostering trust immediately.

trustpilot reviews

Moreover, actively engaging with your reviews, be it thanking customers for positive feedback or addressing and resolving any issues in negative reviews, shows that you value customer feedback and are committed to customer satisfaction. This proactive approach can turn even negative reviews into opportunities to demonstrate your company’s dedication to its customers, further boosting your online reputation.

By leveraging Trustpilot reviews, you’re not just enhancing your online presence; you’re building a trusted brand that resonates with customers and stands out in the competitive digital marketplace.

Strategies to get more Trustpilot reviews

Gaining more Trustpilot reviews doesn’t have to be a daunting task. By implementing a few key strategies, you can significantly increase your number of positive reviews. This guide will walk you through practical steps to encourage your customers to leave their feedback, boosting your Trustpilot profile and, consequently, your brand’s credibility.

Provide Exceptional Customer Service

Exceptional customer service is the cornerstone of positive reviews. It’s simple: happy customers are more likely to take the time to leave a positive review. Focus on:

  • Being responsive to customer inquiries.
  • Going above and beyond in delivering your product or service.
  • Handling complaints swiftly and effectively.

Remember, a customer’s experience with your brand doesn’t end at purchase. The post-purchase support can often be the determining factor in whether they leave a review and what they say.

Simplify the Review Process

The easier it is for customers to leave a review, the more likely they will do it. Consider these tips to simplify the process:

  • Link directly to your Trustpilot review page in emails or on your website.
  • Provide clear instructions on how to leave a review.
  • Keep the review process short and sweet, ideally requiring as few clicks as possible.

Streamlining the review process removes barriers for customers to share their experiences, increasing your review count.

Offer Incentives or Rewards

A little motivation can go a long way. Offering incentives or rewards for leaving a review can significantly boost your numbers. Some ideas include:

  • Discounts on future purchases.
  • Entry into a prize draw.
  • Free samples or products.

Ensure that you’re transparent about the incentives and that reviews are genuine and unbiased. Trustpilot has strict guidelines on incentivizing reviews, so keep it ethical to maintain the integrity of your reviews.

Invite Customers to Review

Don’t be shy about asking for reviews. Inviting customers directly can be incredibly effective, especially when done right. Personalize your invitations and consider the timing of your request. Here’s how you can do it:

  • Send an email with Leap post-purchase asking for feedback.
  • Utilize SMS for a more direct approach.
  • Reach out through social media platforms.

Timing is key; ask for a review when the customer’s positive experience with your product or service is still fresh in their mind. Personalized messages have a higher chance of resonating with your audience, making them more inclined to leave a review.

By implementing these strategies, you’re not just increasing the quantity of your Trustpilot reviews but also ensuring the quality of feedback that reflects your commitment to customer satisfaction. With each review, you’re one step closer to building a trusted, credible brand that resonates with new and existing customers alike.

Utilize social media platforms

In the quest to garner more Trustpilot reviews, leveraging the wide reach and dynamic interaction capabilities of social media platforms can prove to be a game-changer for your business. These platforms offer unique opportunities to connect with your audience, promote your Trustpilot profile, and encourage satisfied customers to share their experiences.

Promote Trustpilot Reviews on Facebook

Facebook, with its vast user base, provides an ideal venue to highlight your positive Trustpilot reviews. By sharing these reviews on your Facebook page, you not only increase their visibility but also showcase your brand’s commitment to customer satisfaction. Here’s how to make the most of Facebook:

  • Feature Top Reviews: Regularly post your best Trustpilot reviews to keep your customer successes front and center.
  • Create Custom Graphics: Turn quotes from your reviews into eye-catching images or videos for higher engagement.
  • Use Facebook Ads: Target ads with your Trustpilot ratings and testimonials to reach a wider, yet targeted, audience.

Integrating Trustpilot reviews into your Facebook strategy enhances credibility and can entice customers to share their own experiences on Trustpilot.

Engage with Customers on Twitter

Twitter’s real-time nature makes it an excellent platform for direct engagement with your customer base. Use Twitter to remind your followers about the importance of their feedback and direct them to your Trustpilot review page. Implement these strategies:

  • Tweet Your Trustpilot Link: Make it easy for customers by tweeting direct links to your Trustpilot review page.
  • Customer Shoutouts: Acknowledge and thank customers publicly on Twitter who have left positive reviews.
  • Use Hashtags: Increase the reach of your tweets by incorporating relevant hashtags. Think #CustomerFeedback, #ReviewUs on Trustpilot, or custom hashtags unique to your brand.

Twitter’s concise and conversational format encourages a direct dialogue with customers, making it easier to foster a community of loyal reviewers.

Leverage existing customer base

Maximizing the potential of your existing customer base is a critical strategy in garnering more Trustpilot reviews. These customers have already experienced your product or service and can provide genuine, valuable feedback that can enhance your brand’s reputation. Engaging these individuals requires a tactful approach, ensuring that your requests for reviews are seen as opportunities for them to share their valuable insights, rather than as a burden.

Request Reviews via Email

One of the most effective methods to solicit reviews from your existing customers is through email outreach. Email allows you to personalize your message, make a direct appeal, and provide clear instructions on how to leave a review on Trustpilot.

  • Personalization is Key: Start by addressing the customer by name and mention specifics about their purchase or interaction with your brand. This shows that you value them and their experience.
  • Be Direct but Polite: Make your request straightforward. Let customers know why their feedback is crucial and how it helps your business. However, ensure the tone is polite and appreciative, making it clear that you’re asking for a favor.
  • Provide Clear Instructions: Sometimes customers are willing to leave a review but are unsure how. Including a direct link to your Trustpilot review page along with simple step-by-step instructions can significantly increase the chances of them following through.

Install Trustpilot Widget on Website

Integrating a Trustpilot widget on your website not only showcases your current reviews but also acts as a continuous invitation for customers to leave their feedback. This strategy serves two crucial purposes: it builds trust with prospective customers and encourages post-purchase reviews from current ones.

  • Showcase Transparency: By displaying real reviews, you’re telling potential customers that you value honesty and customer satisfaction. This transparency can be a deciding factor for many shoppers.
  • Ease of Access: A Trustpilot widget on your website provides a frictionless way for customers to leave reviews. Seeing the widget can serve as a gentle reminder for customers who had a positive experience to share their feedback.

Implementing these strategies can significantly increase the number of Trustpilot reviews your business receives. Remember, each review is an opportunity to build trust and credibility in the digital marketplace. Engaging your existing customer base effectively is key to leveraging their experiences for your brand’s benefit.

Best practices for getting Trustpilot reviews

In today’s competitive market, harnessing the power of customer feedback through Trustpilot reviews can significantly elevate your brand’s reputation. Understanding the best practices for acquiring these reviews is crucial for businesses aiming to improve their online presence and attract more customers. Here’s how you can effectively increase your Trustpilot reviews.

Respond Promptly to Existing Reviews

Your engagement with customer feedback doesn’t end with receiving a review; it begins there. Timely response to both positive and negative reviews on Trustpilot demonstrates your business’s commitment to customer satisfaction and can persuade others to share their experiences. Here’s why:

  • Builds trust: Customers feel valued when their feedback receives acknowledgment, which can foster a stronger relationship between them and your brand.
  • Encourages more reviews: Witnessing active responses can motivate other customers to leave their feedback, hoping for a similar interaction.
  • Problem resolution: Addressing concerns raised in negative reviews swiftly can turn dissatisfied customers into loyal advocates.

Showcase Positive Reviews on Website

Let your satisfied customers do the talking by showcasing positive Trustpilot reviews directly on your website. This not only flaunts your high-quality service or product but also boosts your site’s SEO ranking. Consider these approaches:

  • Embed a Trustpilot review widget on your homepage or a dedicated testimonial page to dynamically display recent reviews.
  • Highlight customer success stories in blog posts to add a personal touch and give prospective customers insight into real-user experiences.
  • Boost conversion rates by placing stellar reviews on landing pages and product pages, making them more persuasive to potential buyers.

Encourage Customers to Share Their Experience

A more proactive approach to garnering reviews is directly encouraging customers to share their experiences with your brand. While asking for reviews might seem straightforward, effectiveness lies in the strategy. Here are some tips:

  • Personalize your requests: Tailor each request to the individual, noting their specific purchase or interaction with your brand to make it feel less generic.
  • Ease of access: Provide clear, straightforward instructions on how to leave a review on Trustpilot, including direct links, to remove any barriers to submission.
  • Timing is key: Request reviews at an optimal time when the customer’s experience is fresh, but they’ve had enough time to assess your product or service adequately.

Implementing these best practices will not only help you accrue more Trustpilot reviews but also construct a solid foundation of trust and transparency with your customers. By actively engaging with your audience and showcasing genuine feedback, your business is well on its way to leveraging the power of customer experiences to build a stronger, more relatable brand.


Boosting your Trustpilot reviews isn’t just about numbers; it’s about fostering a culture of trust and transparency with your customers. By implementing the strategies discussed, from providing top-notch customer service to leveraging social media and personalizing your review requests, you’re setting the stage for a more credible and trustworthy brand. Remember, each review is an opportunity to showcase your commitment to customer satisfaction and to enhance your brand’s visibility online. Don’t shy away from engaging with your reviews, both positive and negative, as this demonstrates your dedication to continuous improvement. Start applying these practices today and watch as your Trustpilot reviews transform into one of your strongest assets in the digital marketplace.