How to Get More Reviews for your Etsy shop

Boosting your Etsy shop’s success hinges on garnering more glowing reviews from your customers. It’s not just about showcasing the quality of your products but also building trust with potential buyers.

In the bustling marketplace of Etsy, reviews are your storefront’s best friend, guiding shoppers to choose you over countless others.

Navigating the path to accumulating more reviews can seem daunting, but it’s far from impossible. With the right strategies and a bit of creativity, you’ll see your review count soar, enhancing your shop’s visibility and credibility.

Let’s dive into how you can turn happy customers into your most powerful advocates, ensuring your Etsy shop thrives in a competitive landscape.

Why reviews are important on Etsy

Building Trust with Customers

When shopping online, customers don’t have the luxury of physically inspecting products before purchasing. This is where reviews come in, acting as a pivotal trust signal for potential buyers on Etsy. Positive reviews can significantly reassure shoppers about the quality of your items and your reliability as a seller. They serve as personal recommendations from other buyers, offering a transparent glimpse into their experiences with your shop. Essentially, each positive review is a vote of confidence in your products and customer service, encouraging others to make a purchase.

Increasing Conversion Rates

The power of reviews extends beyond building trust—they also have a direct impact on your conversion rates. With the eCommerce landscape more competitive than ever, standing out on Etsy can be challenging.

However, reviews are a key differentiator. Studies show that products with higher ratings and more reviews tend to attract more attention and, consequently, more sales. Here’s a simple breakdown:

Star RatingPercentage Increase in Conversion
4-5 StarsUp to 270%

This table illustrates the significant potential for increased sales through higher star ratings. Integrating compelling customer reviews into your Etsy shop not only enhances your product listings but also encourages browsing customers to become buying customers.

Moreover, featuring diverse reviews highlighting different aspects of your products can cater to the varied concerns and interests of your audience, further boosting your shop’s appeal and conversion rates.

Tips for getting more reviews on Etsy

Getting more reviews on your Etsy shop is crucial for your success. Reviews not only showcase the quality of your products but also build trust with potential buyers. Here are proven tips on how to increase your reviews on Etsy.

Provide Excellent Customer Service

The cornerstone of any successful Etsy shop is exceptional customer service. This goes beyond simply delivering your product. It includes answering customer inquiries promptly, resolving any issues they may have, and going above and beyond to ensure they’re satisfied with their purchase. When you make a memorable positive impact, customers are more likely to leave a glowing review. Remember, a happy customer is your best advocate.

  • Respond quickly to messages.
  • Handle issues promptly and professionally.
  • Surprise and delight your customers, perhaps with a small extra gift or personalized note with their order.

These simple gestures can make a big difference in how customers perceive your shop and increase their likelihood of leaving a positive review.

Encourage Customers to Leave Reviews

Sometimes, all you need to do to get more reviews is ask. However, there’s an art to encouraging customers to leave a review without coming off as pushy. Strategically timing your request can significantly increase your chances of getting a response. Consider sending a polite follow-up message a week after their purchase has arrived. Let them know their feedback is valuable to you and important for future buyers.

  • Personalize your request for feedback to make the customer feel special.
  • Explain the importance of their review to your shop.
  • Thank them for their purchase and for considering leaving a review.

Remember, the key is to be genuine in your request.

Invite Present and Past Customers to Leave Reviews

Don’t forget about your past customers when drumming up reviews. Reach out to customers who’ve had a positive experience with your shop in the past but haven’t left a review. You can send them a message thanking them for their previous purchase and kindly ask if they could share their experience in a review.

For both present and past customers:

  • Make it easy for them by providing a direct link to the review page.
  • Offer incentives, like a discount on their next purchase, as a thank you for leaving a review (ensure to follow Etsy’s policies on incentives).
  • Highlight how their feedback helps improve your products and services.

Engaging with your customer base this way not only potentially increases your reviews but also strengthens your relationship with them, making them more likely to support your shop in the future.

Always respond publicly to positive reviews. This shows you are active and can also lock the review.

How to handle negative reviews

When you’re putting your heart and soul into your Etsy shop, receiving a negative review can feel like a personal blow.

However, it’s vital to remember that negative feedback, when handled correctly, can be a golden opportunity to demonstrate your commitment to customer satisfaction and improve your business.

How you respond to these reviews can make all the difference.

Responding Promptly and Professionally

First and foremost, always respond to negative reviews by reaching out to the customer first. If you are able to address the issue, the customer may be willing to increase their rating. You should reply to the review publicly just yet since this will “lock” the review and the customer will not be able to change it.

Give yourself a timeframe, perhaps 30 days. If the customer hasn’t responded or the issue can’t be resolved, respond to the review publicly. This shows that you’re attentive and care about your customers’ experiences. When you’re drafting your response, keep your tone professional and polite. Acknowledge the customer’s concern and apologize for any inconvenience they may have experienced. Even if you don’t agree with the feedback, it’s important to validate their feelings.

Offer a solution or compensation if it’s warranted. This could be a replacement, refund, or discount on a future purchase. However, remember to set these policies in place so you’re not setting unrealistic expectations for other customers. 

The best way to deal with a negative review is to bury it with positive ones.

Learning from Feedback and Making Improvements

While it’s easy to dismiss negative reviews as one-off incidents, they can provide valuable insights into areas of your business that need improvement. Take each piece of critical feedback as a learning opportunity. Analyze the feedback to identify any common themes. If multiple customers are pointing out the same issue, it’s an indicator that this aspect of your business requires attention.

Use this feedback to make tangible improvements to your products or services. Whether it’s enhancing the quality of your items, revising your product descriptions to be more accurate, or improving your packaging, small changes can make a big difference in the customer experience.

Remember, your response to negative reviews not only addresses the concerns of the unhappy customer but is also visible to potential buyers. How you handle criticism can significantly impact their decision to purchase from your store. Demonstrating that you’re willing to listen, learn, and improve based on customer feedback can ultimately turn a negative situation into a positive showcase of your dedication to customer satisfaction.


Boosting your Etsy shop’s success hinges on harnessing the power of positive reviews. By implementing the strategies outlined, you’re not just aiming for an increase in numbers but are fostering an environment of trust and reliability that resonates with potential buyers.

Remember, every happy customer holds the potential to be an advocate for your brand. It’s about creating a cycle of positivity that not only enhances your shop’s visibility but also its credibility. Handling negative feedback with grace and a willingness to improve further demonstrates your commitment to customer satisfaction.

This approach not only turns potential setbacks into opportunities for growth but also solidifies your standing as a seller who genuinely cares. So, take these insights and turn them into action. Your Etsy shop’s future looks bright with every review you earn.