How to Get More Customer Reviews for Your Wix Store

Boosting your Wix store’s success hinges on harnessing the power of customer reviews. They’re not just feedback; they’re gold dust that can elevate your brand’s credibility and attract more customers. But how do you get more of these valuable testimonials?

Navigating the path to accumulating more reviews may seem daunting, but it’s entirely achievable with the right strategies. Whether you’re just starting out or looking to enhance your current review collection process, there are proven methods that can significantly increase your store’s review count. Let’s dive into how you can turn your customers’ experiences into your store’s success stories.

Why Reviews are Important for Your Wix Store

In today’s competitive online landscape, customer reviews are more than just words—they’re powerful tools that can significantly elevate your Wix store’s success. Here’s why prioritizing reviews can make a world of difference for your business.

Build Trust and Credibility

You’ve likely heard that trust is the foundation of any relationship, and this holds true for the relationship between your brand and your customers. Reviews act as social proof, demonstrating that real people have not only purchased your products but also taken the time to share their experiences. 85% of consumers trust online reviews as much as personal recommendations, emphasizing their importance in building credibility. When potential customers see that others have had positive experiences with your store, they’re more likely to trust your brand and make a purchase.

Increase Conversion Rates

The direct impact of customer reviews on your store’s conversion rates is undeniable. Shoppers who read reviews are much more likely to convert into paying customers. To give you an idea:

Action TakenIncrease in Conversion Rate
Reading Reviews4.6x
Writing Reviews6.5x

This data underscores the power of social proof in influencing shopper decisions. By showcasing reviews prominently on your product pages, you can directly boost your conversion rates, turning browsers into buyers.

Improve SEO

Beyond building trust and increasing conversions, customer reviews play a crucial role in improving your store’s SEO. Search engines love fresh, unique content, and customer reviews provide just that. Each review enhances your product pages with new, keyword-rich content, making them more likely to rank higher in search results. Moreover, reviews often contain keywords that potential customers use when searching for products online, further improving your store’s visibility. By encouraging more reviews, you’re not only enhancing user trust but also boosting your SEO efforts, making it easier for new customers to find you.

Ways to Encourage Customers to Leave Reviews

Getting customers to leave reviews for your Wix store might seem challenging, but with the right approach, you can significantly increase your number of testimonials. Let’s delve into some effective strategies.

Offer Incentives

One of the most effective methods to encourage your customers to write a review is by offering them something valuable in return. People love getting more for their money, and a small reward can motivate them to take the time to share their thoughts about your products or services. Consider these options:

  • Discount codes for their next purchase
  • Entry into a contest for a larger prize
  • Free shipping on their next order

It’s essential to ensure that your incentives are enticing enough to prompt action but also sustainable for your business in the long run.

Send Follow-up Emails

Timing is key when asking for reviews. Send a follow-up email to your customers after they’ve received their product or service, giving them enough time to form an opinion but not so much time that their initial excitement has waned. Here’s a breakdown of an effective follow-up email strategy:

  • Timing: Send your first email approximately one week after the product has been delivered.
  • Personalization: Address the customer by name and mention the specific product they purchased.
  • Simplicity: Keep the email short and to the point, with a clear call-to-action asking for a review.

By automating this process, you can ensure a steady flow of requests without adding to your workload.

Display Reviews Prominently

Showing off the reviews you’ve already received does more than just build trust with potential customers – it also encourages your current customers to contribute their own feedback. When consumers see that others are actively reviewing your products or services, they’re more likely to join in. Here are some tips on displaying reviews:

  • Homepage: Add a section on your homepage dedicated to featured reviews.
  • Product Pages: Make sure reviews are easy to find and read on each product page.
  • Social Media: Share your best reviews on your social media channels to reach a wider audience.

By making reviews a central part of your online presence, you’re not only enhancing the credibility of your Wix store but also reinforcing the importance of customer feedback in your brand’s story.

Display reviews on your Six store using Leap.

Responding to Reviews

When you’ve worked hard to get more reviews for your Wix store, it’s crucial to respond to them. Interacting with your customers through their reviews not only shows that you value their feedback but also plays a key role in building a stronger relationship with them. Here’s how you can navigate through responding to both positive and negative reviews.

Responding to Positive Reviews

Don’t overlook the power of a simple “thank you.” When you receive positive reviews, make sure to express your gratitude. This acknowledgment can make your customers feel appreciated and more likely to continue supporting your store. Here are a few ways to respond to positive reviews effectively:

  • Personalize your response by mentioning the customer’s name.
  • Highlight specific aspects they enjoyed, reinforcing the positive.
  • Invite them to share their experience with others.

This approach not only reinforces their positive experience but also encourages them to act as advocates for your brand.

Responding to Negative Reviews

Negative reviews can feel disheartening but they offer a unique opportunity to demonstrate your commitment to customer satisfaction. Here’s how you can respond to negative reviews constructively:

  • Acknowledge their experience: Start by acknowledging the customer’s feelings and the inconvenience they experienced.
  • Apologize sincerely: Even if the issue wasn’t directly your fault, apologizing shows you’re taking their concerns seriously.
  • Offer a solution: Whether it’s a refund, replacement, or another form of compensation, offer a solution to the problem.
  • Take the conversation offline: For more complex issues, invite the customer to continue the conversation through private channels.

Remember, your response to a negative review isn’t just about rectifying a single customer’s issue. It’s also about showing potential customers that you’re attentive and responsive to feedback.

Turning Negative Reviews into Opportunities

Every negative review holds the potential for growth. Instead of viewing them simply as criticism, see them as insights that can drive your business improvements. Here are ways you can turn negative reviews into opportunities:

  • Identify trends: If multiple reviews point out the same issue, it’s time to address that aspect of your business.
  • Show your adaptability: Responding positively and making noticeable changes based on feedback can improve your brand’s image.
  • Engage with your community: Use negative reviews as a chance to engage with your broader community about how you’re making things better.

By transforming negative reviews into learning opportunities, you leverage customer feedback to enhance your store’s offerings and service, potentially even turning dissatisfied customers into loyal supporters.

Utilizing Social Media to Generate Reviews

In the digital age, social media is a powerful tool for businesses looking to increase their visibility and engage with customers. For Wix store owners, leveraging social media can be a game-changer in accumulating more customer reviews. Here’s how you can make the most out of social media platforms to encourage reviews and, consequently, boost your store’s success.

Share Positive Reviews on Social Media

Don’t let your positive reviews sit idly on your website. Showcase them across your social media channels to not only celebrate the great feedback but also to encourage other customers to leave their own reviews. Here’s how you can do it effectively:

  • Create visually appealing posts featuring snippets from your best reviews.
  • Use customer testimonials in your stories and highlight them in a dedicated ‘Reviews’ story highlight on your profile.
  • Tagging the reviewer (with their permission) increases the post’s reach and adds a personal touch, making it more relatable for your audience.

By sharing positive experiences, you’re not only reinforcing the trust in your brand but also subtly nudging others to share their thoughts too.

Encourage Customers to Leave Reviews on Social Media

Social media platforms offer an informal yet impactful way to connect with your customers. To encourage them to leave reviews:

  • Regularly remind your followers of the importance of reviews – how they help your business grow and improve.
  • Create engaging posts that directly ask for feedback, making sure to link directly to where they can leave a review.
  • Use Instagram and Facebook Stories to post quick polls or questions about your products, prompting immediate feedback that could turn into a detailed review on your site.

Interacting in a friendly, direct manner makes customers more likely to take the time to share their experiences.

Run Giveaways or Contests on Social Media

One of the most effective strategies to increase customer reviews is to run giveaways or contests. Here’s how to set it up for success:

  • Offer a prize that’s relevant and desirable to your target audience in exchange for leaving a review.
  • Ensure the terms are clear: participants should leave a review based on their genuine experiences with your product or service.
  • Promote the giveaway across all your social media channels to maximize participation.

Remember, the goal is to incentivize reviews without compromising their authenticity. This not only helps in gathering more feedback but also increases engagement and visibility on social media.

Leveraging Email Marketing for Reviews

Add Review Request in Order Confirmation Email

After a customer makes a purchase, the first follow-up email they receive is the order confirmation. This is the perfect opportunity to request a review. Why? Because the purchase experience is fresh in their minds. In your order confirmation email, include a friendly message asking them to review the product once they’ve received and used it. Make it easy for them by providing a direct link to the review page. Remember, simplicity is key here. You’re not just confirming their purchase; you’re also setting the stage for future engagement.

Send Review Reminder Emails

Customers lead busy lives, and writing a review might not be their top priority. That’s where reminder emails come in. Send a gentle nudge about one to two weeks after the product has been delivered. Highlight how their feedback is valuable and can help others make informed decisions. Personalization is crucial in these emails. Use the customer’s name and reference the specific product they purchased to make the message feel tailored to them. A single reminder can significantly increase the chances of getting a review.

Request Reviews for Specific Products

Targeting customers who purchased high-value or popular items can be particularly effective. These products often have a greater impact on potential buyers and can benefit the most from positive reviews. In your email, explain why reviews for these specific products are so important and how they can help others. You might also consider offering a small incentive, like a discount on their next purchase, as a thank you for their time. This approach not only encourages reviews but also fosters customer loyalty and repeat business.

By strategically using email marketing, you’re not just asking for reviews; you’re engaging with your customers on a personal level, making them feel valued and heard. This method not only increases the quantity of your reviews but can also improve their quality, providing valuable insights into your products and customer service.


Boosting your Wix store’s success with more customer reviews is within reach. Remember, it’s not just about collecting feedback; it’s about building trust and credibility that draw in more customers.

With the strategies outlined, like leveraging email marketing to connect personally and make your customers feel valued, you’ll see an increase in both the quantity and quality of your reviews. This effort not only enhances your store’s reputation but also its visibility, driving up conversion rates. So, take these insights and put them into action. Your store’s growth depends on it.